The North Bay is a unique community whose businesses have distinct needs often underserved by San Francisco-based professional groups. In response to the growing need for local professional development, the Professional Marketing Group-North Bay (PMG-North Bay) was founded in 2011 to provide educational and networking opportunities to the region’s business-to-business marketers. With education as its primary focus, PMG also facilitates knowledge sharing and relationship building among the North Bay’s marketing professionals by offering a series of programs and events throughout the year.


Become a member or attend our programs and marketing mixers!

Other questions? Contact us

Elaina Marie Hirakida



Elaina Marie is an Employee Engagement and Leadership Consultant, speaker and author of, “Happiness is Overrated – Live the Inspired Life Instead.” She began her career in marketing, driven by her passion for creativity and understanding what inspires humans to take action. After six years as a VP of marketing, Elaina wrote her book and now helps organizations attract, engage and inspire their employees. She believes that a compelling employer brand, an inspiring culture, and strong leadership are required to stay competitive and grow. Elaina is a graduate of Leadership Santa Rosa Class XXVI and recipient of the North Bay Business Journal’s 40 Under 40 Award.

Heather Mackin



Heather helps bring design thinking and a modern approach to marketing businesses in the North Bay with her firm, Mackin Creative. Heather is also a commercial interior designer with 20 years of experience in servicing corporate design clients with innovative branding concepts and workplace strategies. Heather has been active throughout Petaluma serving on the board of Rebuilding Together Petaluma and the Petaluma Arts Center as well as advising on the Youth Commission for the City of Petaluma. She is a graduate of the Leadership Petaluma Class of 2013 and was a recipient of the North Bay Business Journal’s “Forty Under 40” award in 2012. In her free time (wait – what’s that?), Heather enjoys volunteering in her community, hanging out with framily (friends + family), junking for unique and creative finds, and exploring things for the first time all over again with her daughter.

Shana Bull



Shana Bull (formerly Shana Ray) is a Director of Digital Strategy, working with wine, food, technology brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco, CA. She focuses on helping brands craft stories that inspire, to create a strategy that is unique for each brand, and develop content meant to be shared.

Her passion for life has also led her to a desire to spread the word about the amazing people behind local businesses – everything from local businesses, to farms, wineries, and the growing number of San Francisco North Bay Area breweries. Her background includes social media marketing, consulting, community management, strategic planning for word of mouth and marketing campaigns, public speaking, influencer marketing, public relations, and event planning for everything from small wine events, to large seminars, to large tweetups for hundreds.

Brandon Jewell



After receiving his Bachelor’s Degree in Communications from Sonoma State University Brandon began his career in marketing at the regional economic development initiative Sonoma County BEST (Building Economic Success Together). Now as the Director of Business Development, Brandon helps companies grow and expand in Sonoma County. Brandon volunteers for the Santa Rosa Young Professionals Network (YPN), is a member of Active 20-30 Club of Santa Rosa #50, and is a founding committee member of the Windsor Young Networking Entrepreneurs (WYNE). He also serves on the board of the North Bay Professional Services Marketing Group (PSMG) and as co-chair of the North Bay American Heart Association’s Leaders with Heart Program.

Jason Alandy



Jason is the Marketing Manager at Green Valley Consulting Engineers handling the marketing and business development efforts. He has several years of AEC Marketing experience with Green Valley and two previous firms. Prior to that he worked in the field of Market Research for a Dental Marketing firm and handled the sales and marketing databases for a swimming pool products company. Jason has a Master’s Degree in Business Administration/Marketing from the University of Phoenix and a Bachelor’s of Science in Business Administration with a concentration in Marketing from Sonoma State University. At Sonoma State, was selected to join Mu Kappa Tau, the National Marketing Honors Society. Is an active member of the Society of Marketing Professional Services (SMPS). He also works with the Sonoma County Parks Foundation providing pro bono graphics, social media and other marketing support.

Leasha LaBruzzi



Leasha first embarked on her career in 2007 when inspiration struck via an art class at SRJC. Previously, Leasha completed her Associate in Equine Science at Scottsdale Community College in Arizona. Oddly enough, her equestrian background was the foot in the door needed to make the transition from retail sales to Westwynde Communications, where she assisted with the production of ads and websites for equine professionals. In May of 2009, Leasha earned her Associate in Graphic Design and continued with Westwynde until 2014 when she started her own business, LaBruzzi Media Craft. In 2013, she temporarily assisted with marketing projects for the Sonoma County Event Center at the Fairgrounds, then relocated to Colorado where she became Director of Graphics for Glassical Designs while also freelancing for Westwynde and the Fairgrounds. Finally, in 2015, Leasha returned to California as Publicist of the Fairgrounds where she currently manages all forms of print and internet marketing.

Natalia Jaramillo



Natalia is a marketer by trade and personality. She spent 10 years working in radio broadcasting in Sonoma County, playing every role from voiceover and on-air talent to marketing and promotional advertising executive. She later supported the education industry for four years via social media and email marketing, with a focus on national conferences and trade shows. Natalia now enjoys working one-on-one with clients as a Project Manager for a local creative agency, and occasionally gets to dip her toes in the social media marketing pool. She joined PMG in 2014.

Noelle Ho



Noelle is a Brand Manager at CannaCraft, Inc. A lifetime Sonoma County resident, she has worked in marketing for the past seven years. She graduated from Sonoma State University with a degree in English Literature.

Rose Souders



Rose is the CEO & Founder of the local digital marketing firm Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, Rose strives to develop out of the box marketing solutions that are both creative and measurable. She has managed high-profile marketing projects with organizations such as the Centre for Investigative Journalism, the Tenzin Gyatso Institute, the Paul Ekman Group, and the San Francisco Small Business Week.

As an accomplished speaker, both international and in the US, she exudes confidence and knowledge for her industry. ‘Can’t’ is not in her vocabulary.

Rose is passionate about using her skills for the greater good and actively directs Potluck Consulting towards projects and causes she believes in.

Sarah Giometti-Hutchins



Sarah’s company, Provaro Marketing, helps small businesses grow through custom results-focused online marketing strategies. As an industry expert with 17 years of experience in marketing, both in multimillion-dollar corporations and as the founder and head strategist at Provaro, Sarah has a keen understanding of the value of a well-executed marketing campaign — something she never loses sight of as the marketing chair here at PMG North Bay. Sarah has a passion for simple marketing strategies that deliver high ROI. Sarah is also a member of the advisory board for WIMP (Web and Interactive Media Professionals) and an active member of the Santa Rosa Chamber of Commerce, the Search Engine Marketing Professionals Organization and BNI. Sarah loves her home in Wine Country and spends her free time volunteering in the community and relaxing outdoors with her husband and daughter.

Wayne Ingraham



Wayne considers himself a bi-coastal native, growing up half in Connecticut and half in California. With a software programmer for a mother and a craftsman for a father, Wayne is a natural at web development. In his 20 years as a web designer and developer, he has seen the web evolve from something unfamiliar to most people to a business necessity and has become a pioneer to the web industry in the North Bay Area with a strong expertise in design and content management systems.